Promoting false, hateful, or dangerous information can result in suspensions, bans, or YouTube prohibiting a page from monetizing itself, but enforcement is inconsistent - especially when the content isn’t in English. There is an audience that wants this sort of discourse explained to them in their language.” “These content creators exist and are becoming successful because there is a demand for them. “This is obviously a strategy that they have seen works really well in English, and serves as a blueprint for what they’re trying to accomplish in Spanish,” says Cristina López G., senior analyst at Graphika, a research firm that maps information networks on social media platforms. Outrage-bait narratives - and the easily recognizable, emphatically PUNCTUATED video style they use to push them - may be just as, if not more, effective on Spanish-speaking audiences than they have been on American conservatives. Laje is part of a sea change among Spanish-speaking creators who have ramped up their focus on identity politics, election integrity, and other deliberately divisive content, toeing and often barreling across the fuzzy lines defining YouTube’s policies against misinformation and hate speech. He touts debates in which he DESTROYS leftists and feminists. He rails against “gender ideology.” He drums up fear about the “indoctrination” of children. Laje’s star power has made him a de-facto general in the social media batalla cultural, or culture war.
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